Targus APAC Launches Retail Campaign with Exclusive Collectible Plush Series Debuting PENGO the Penguin in Q4

Targus Launches Limited Edition Plush Collection to Delight Customers Across APAC

SINGAPORE – Nov 1, 2025 – Targus^®, a global leader in laptop bags and mobile computing accessories, is bringing a fresh twist to retail engagement in the Asia-Pacific region with the launch of its Limited Edition Targus Tarshies Plush Collection – a new gift-with-purchase (GWP) campaign designed to delight customers, drive foot traffic, and deepen brand affinity across key APAC markets.

Beginning in Q4 (November to December 2025), customers who purchase select Targus backpacks for the quarter, will receive a limited-edition plush toy – starting with PENGO the Penguin, the first of four exclusive collectible designs. Each quarter will unveil a new character, available while stocks last, creating urgency and excitement among shoppers and collectors alike. The full collection includes the core Targus Tarshies family: Pengo the Penguin, Pan-Pan the Panda, Tango the Octopus, and Bit-Bit the Rabbit.

“This campaign is more than a seasonal promotion – it’s a strategic move to elevate the in-store experience and reward our customers in a fun, memorable way,” said Eric Kuan, Commercial Director, APAC at Targus. “We’re blending utility with delight, giving our backpacks a personality that resonates with today’s mobile professionals and lifestyle-driven consumers.”

The Targus Tarshies series is designed to reflect Targus’ brand values – adaptability, reliability, and smart design – with each character embodying traits that align with the modern hybrid lifestyle. PENGO, for example, symbolizes resilience and companionship, making it a fitting mascot for the everyday tech essentials Targus is known for. Subsequent quarters will feature additional animal plush toys, each with its own personality and story that reinforces Targus’ core values.

Retail Strategy & Channel Activation

The campaign is part of Targus APAC’s broader push to energize retail channels and create differentiated value for partners and customers. By integrating exclusive GWPs with high-demand products like the Avila and Work+Play backpacks, Targus aims to drive incremental sales and enhance in-store storytelling.

Retailers across Singapore, Malaysia, Hong Kong, Taiwan, and other APAC markets will feature the plush collection prominently in Q4, with localized marketing support and point-of-sale assets to maximize visibility.

Availability

The Limited-Edition Targus Tarshies Plush Collection will be available exclusively in selected retail outlets across the APAC region, November to December 2025. Customers purchasing the Targus Avila or Work+Play backpacks* in Q4 will be entitled to receive a complimentary plush toy while supplies last.

For more information about the campaign and participating products, follow us on Facebook and Instagram.

About Targus

For more than 40 years, Targus has been helping people and businesses get the most out of their tech—keeping it safe, easy to use, and enabling efficiency. Our mission is simple, yet powerful: to carry, protect, and connect your tech everywhere. We aim to make life with technology better, not harder.

At Targus, we don’t just sell tech accessories – we empower you to do your best, wherever life takes you. Whether you're working from home, commuting across the city, or jetting off somewhere exciting, our solutions work seamlessly with your devices, helping you work smarter, travel lighter, and get more done.

A global leader in docking, Targus has deployed more than three million universal docking stations worldwide in more than 12,000 organizations – with over 90% of Fortune 1000 companies using Targus products. The company maintains the number one spot in US B2B Universal Docks (3^rd party only)¹.

Headquartered in Anaheim, California, Targus operates in more than 24 offices and distributes products in over 100 countries. Discover Targus at Targus.com, explore our blog, and connect with us on LinkedIn, Twitter/X, Facebook, Instagram, TikTok, and YouTube.

*Applicable SKUs: Avila Backpack (Midnight Navy) – TBB65002GL; Avila Backpack (French Oak) – TBB65013GL; Avila Tote Bag (Midnight Navy) – TBA00102GL; Avila Tote Bag (French Oak) – TBA00113GL; Avila Convertible Tote (Midnight Navy) – TBB65102GL; Avila Convertible Tote (French Oak) – TBB65113GL; Work+Play Trio Backpack – TBB65802GL; Work+Play Flex Backpack – TBB65905GL

*Limited quantities available. Redemption valid while stocks last. Terms and conditions apply.

¹ Source: Circana, US B2B Reseller, Docking Stations Unit Sales, ending June 2024

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