Targus unveils new innovative products at CES 2024
Targus has participated in the recent CES 2024 tradeshow held in Las Vegas on January 9th-12th 2024. The event, widely deemed as the most powerful consumer electronics tech event in the world, saw thousands of visitors to the Targus + HYPER booth.
During the show, Targus introduced its latest innovations in laptop cases and tech accessories. The company’s new lineup aims to upgrade peoples’ lives by delivering high-quality, purpose-driven solutions that help them make work and life simpler so they can be more balanced and productive, while doing more to protect our planet.
Targus’ 2024 lineup will include an expanded line of premium, sustainable tech accessories; a new eco-friendly laptop case collection made from recycled ocean-bound plastic; an award-winning workspace intelligence system that gives enterprise IT teams full control over their modular IT ecosystems from anywhere; and a powerful, dual-host Hybrid Triple Video Docking Station with Keyboard/Video/Mouse (KVM)-sharing capabilities that can control up to two different PCs simultaneously from a single workstation.
We are proud to announce that Targus has won the CES 2024 Innovation award for its ErgoFlip EcoSmart Mouse and MiraLogic Workspace Intelligence System.
ErgoFlip EcoSmart Mouse combines ergonomics with a sustainable design to convert from left- to right-hand use with a simple twist of the top and is made from 85% post-consumer recycled (PCR) plastic. It also incorporates Targus’ DefenseGuard, for a cleaner mouse surface.
MiraLogic is a workspace intelligence system that gives teams full remote control and visibility over their modular IT ecosystems across the enterprise. This allows organizations to efficiently analyze, control, and manage their workspace assets and get real-time insights to make data-driven decisions.
Top Media Coverages and Buzz
At CES 2024, we saw a consistently high level of traffic in our booth and met with numerous large enterprise, Alliance, and retail customers, as well as many channel, distribution, and technology partners throughout the week, and we are optimistic about all the possible opportunities for our business stemming from these discussions.
The team also met with more than 100 members of the media and successfully garnered 111 pieces of media coverage with well over 400M total impressions. Here are some of the notable media coverages for Targus and Hyper brand: